Distribution of Personal Brand Content

what we do

DISTRIBUTION

content
libraries

Previous content libraries are added to the
distribution cycle. Written content is edited
to keep from SEO duplication problems. Six
tested and greenlighted headlines will be
created for each content piece to enter the distribution cycle.

Audio
content

Audio content can be transcribed and
pitched to publications. Submitting this
repackaged content to them opens you
to a new audience and builds high-quality backlinks.

social
networks

Presence created or audited on four social networks. The networks are determined by industry and previous marketing success. These networks use paid media to promote your content through the distribution cycle.

communities

For each of the four networks selected for you, we utilize each of their available communities. To visualize this in practice, if LinkedIn were selected as one of your four networks we would create six variations of each piece of content entering the distribution cycle. Those six variations would be used as LinkedIn personal page posts, company page posts, shared in LinkedIn groups and written as LinkedIn articles.

publications or blogS

Accounts and presence created on 8-10 high-quality publications or blog. These are for sharing your repackaged content in a standard digital PR strategy. This gets eyes to your original piece of content, to social, and to your email lists.

MEDIA
ADVERTISING

Paid media advertising cycles. We use social advertising as well as paid media platforms to get your content the ultimate reach. This includes Taboola or QuuuPromote in your package. We’ll split test to determine which one your content performs better in as they distribute to different third-party sites.

Paid
Media

Your paid media through the distribution cycle is
split tested by every available audience
demographics from zip code to job title. This gives
you a holistic and complete look at who your
audience is and whom each piece of content
resonates with. This shows us how many unique
buyer personas your brand actually has.

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we can do for you

Can Do For You